lifecell Partners with Edge Signal to Optimize Shop Operations

OTTAWA, June 18 - Leading telecommunications operator lifecell has embarked on a groundbreaking initiative to enhance its sales and channel operations through cutting-edge Artificial Intelligence technology in collaboration with Edge Signal. This strategic partnership aims to boost revenues and streamline costs by leveraging the power of AI-driven insights.

Through the implementation of Edge Signal’s Shop Suite product, lifecell now possesses the capability to process and analyze sales operations data in real-time, unlocking invaluable insights that drive operational excellence. Key features of this innovative solution include:

• Increase customer satisfaction and service levels through service benchmarking and comparative analysis of store performance.
• Elevate customer experience by implementing targeted advertisements and upselling opportunities.
• Utilize AI to improve operations management – optimizing inventory management, quality control, and customer service & support to drive efficiencies and customer success.
• Ensure the consistent delivery of impactful and timely customer messages by collecting visitor analytics and monitoring adherence with marketing and sales protocols.
• Implement a continuous mystery shopping program and regular health checks to ensure smooth operations and optimal customer satisfaction.

By seamlessly integrating with lifecell's existing shop infrastructure, Edge Signal transforms video footage and sensors into actionable insights, enhancing both visitor and employee experiences. Utilizing edge AI and computer vision, the solution ensures on-brand placement of products and collateral, while automated audits guarantee adherence to health and safety regulations.

"We are thrilled to announce our partnership with Edge Signal, a collaboration that marks a significant step forward in our goal to digitize and optimize shop operations,” commented Ismet Yazici, Chief Executive Officer at lifecell.

This AI-based proactive channel, sales, and shop management solution is just one of the many examples of our unwavering commitment to improving customer experience while driving revenues and value for our shareholders.

Dmytro Dziabura, Chief Sales Officer at lifecell, added:

We are achieving higher service levels and increased customer satisfaction since implementing this AI-based shop management system powered by Edge Signal. It’s a proven technology that will – over time – lead to significant revenue growth for lifecell. The ability to target advertisements effectively and gain deeper insights into our stores and customer profiles is invaluable. With continuous monitoring, we can manage our shops more efficiently, reducing costs while ensuring optimal performance. From audits and mystery shopping to precise marketing placements, every aspect of our operations is improving.

Real-time visitor metrics, engagement statistics, wait time and service analytics, and conversion metrics provide lifecell with critical insights into store dynamics, enabling agile adjustments to strategies and offerings based on customer profiles and big data analytics.

This collaboration between lifecell and Edge Signal marks a significant milestone in the evolution of shop operations within the telecommunications industry, underscoring a commitment to innovation and customer-centricity.

About lifecell

lifecell is a Ukrainian telecommunications operator providing mobile communication and data transfer services based on high-speed Internet. The company offers convenient and beneficial tariffs and services for users of smart devices. lifecell is owned by Turkcell, Turkey's largest provider of converged telecommunications and technology services. Turkcell is listed on the New York Stock Exchange (NYSE) and Borsa Istanbul (BIST).

About Edge Signal

Headquartered in Ottawa, Canada, Edge Signal is a full-fledged AI-powered edge computing platform, which accelerates application development by providing complete edge infrastructure management and edge AI development capabilities. Edge Signal is device- and hyperscaler-agnostic, with built-in security. It has a comprehensive low/no code development and vision AI toolset, which enables organizations to generate insights from any sensor or camera stream in real time. Develop, onboard, manage, and operate edge infrastructure effortlessly and securely with Edge Signal.